Tarek Nachnouchi, founder of Hiclix
More than 20 years across product, digital marketing and AI. From Europe to the MENA region.
I'm Tarek Nachnouchi. I've led products, teams and companies in digital. Today I put that experience to work for SMEs, startups and brands, with Hiclix.
In short
More than 20 years of experience in product, digital marketing and AI.
Chief Product Officer, ArabyAds, 2018–2024.
Founder of Boostiny, acquired by ArabyAds.
Independent Product, Go-to-Market and AI consultant since 2025.
French, English, Arabic and Italian.
Key milestones
- 1
Independent Product, Go-to-Market and AI consultant (since 2025)
I work independently from Bordeaux (Nach Consulting). I help business leaders with their product, their go-to-market and the practical use of AI. I also design my own AI products, such as SuiviAvis and Signalum AI.
- 2
Skilliance (2024 to 2025)
R&D and product transformation director at Skilliance Group (Edata Voice). Restructured R&D and led the AI transformation of a B2B SaaS CRM platform for the automotive sector. Automation, data and change management.
- 3
Boostiny, then ArabyAds (2018 to 2024)
I founded Boostiny in 2018. With Boostiny, we created in Dubai the first affiliation, influence and search marketing platform. Boostiny reached 30,000 users in 9 months. The company was acquired by ArabyAds (acqui-hire). I then served as Chief Product Officer at ArabyAds, 2018–2024: product strategy and AI transformation, member of the executive committee. ArabyAds' revenue grew from $70M to more than $100M after I joined and built the product suite. And +15% conversion on Boostiny at ArabyAds.
- 4
Medianet (2018 to 2019)
Chief Digital Officer, in Tunis. Marketing and digital transformation: digital transformation and analytics programmes for large banking, retail and telecom accounts.
- 5
Jumia Tunisia (2017 to 2018)
Country CEO Tunisia, Jumia Group. Full P&L responsibility for the marketplace: operations, logistics, sales and marketing.
- 6
Digital Access (2015 to 2017)
Product and strategy director, in Dubai. Designed a proprietary programmatic SaaS platform for ad exchange and data-driven segmentation.
- 7
Jabbar Internet Group (Amazon UAE) (2009 to 2014)
Product and SaaS strategy director, in Dubai. Built the AdTech business of the group, which became Amazon UAE: platforms, rollout and monetisation.
- 8
Yahoo! (2003 to 2009)
Senior Product Manager, Search Marketing MENA and Southern Europe, in Paris then Dubai.
What I take from it
More than 1,000 Meta Ads, Google Ads and affiliation campaigns in many countries taught me one thing. What matters is clarity: of the goal, the offer and the message.
I've been on both sides
in large companies and at the head of a startup. I know what a bad decision costs, and what a good one brings.
Why Hiclix
I created Hiclix to give SMEs what I would have liked to find
a senior point of contact who understands product, marketing and AI. Not a chain of intermediaries. One person, committed to the result of the work.
Languages
I work in French, English, Arabic and Italian. That helps companies targeting Europe and the MENA region.
Let's work together
Have a project? Let's talk about it directly.