Case studies

Context

E-merchants in the MENA region needed performance marketing tools suited to their markets. Boostiny was built as an affiliation, influence and search marketing platform, then joined ArabyAds, an AdTech SaaS group, through an acqui-hire.

Role

Founder of Boostiny (exit), then Chief Product Officer at ArabyAds, 2018–2024: product strategy and AI transformation, member of the executive committee.

What was done

• Boostiny: creation, launch and growth of a SaaS platform for affiliation and influence marketing. Product vision, go-to-market and P&L.
• ArabyAds: building the product suite and leading the AI transformation of an AdTech SaaS group active in several MENA countries.
• Integrating Boostiny after the acquisition, then launching connected platforms: affiliation, mobile, retail media, CTV and influence.

Results

Detailed on Tarek Nachnouchi's background page.

Context

Skilliance Group (Edata Voice) publishes a B2B SaaS CRM platform for the automotive sector, used by 1,300 dealerships. The company wanted to reorganise its R&D and bring AI into its platform.

Role

R&D and product transformation director.

What was done

• Restructured R&D and led the AI transformation of the CRM platform.
• Automation workflows (n8n) between business units.
• AI assistants for coding and QA.
• Designed a lead generation and predictive segmentation module.
• Redesigned the data architecture and led change management with the product and engineering teams.

Results

No published figures.

The product

Purples is an "AI operating partner" for beauty brands. Its agent, Purla, reads Amazon reviews, tracks competing products and listens to social media overnight. Every morning, the brand gets a summary: what changed, why it matters, and fixes already written, ready to approve. (Source: purples.ai)

Role

Advisor.

What was done

• Product creation: vision and positioning of the offer.
• Launch and go-to-market: target segmentation, conversion journey redesign, SEO and content priorities.
• Setting up product management processes.
• Strategy, including the business model.

Results

No figures.

Context

Recyc'Elit, an innovative SME in chemical PET recycling, wanted every department to use AI day to day while keeping control of its data.

Role

AI transformation support, from management to business teams.

What was done

• Supported 11 employees across 6 functions.
• AI maturity assessment.
• Data governance protocol.
• Business use cases, with sessions tailored to each function: management, managers, R&D, marketing and communication.
• Ready-to-use automations and monitoring prompts.
• Projects and knowledge organised in Notion: Jira- or Asana-style project management, internal wiki.
• AI roadmap.

Results

No other published figures.

Context

Khan Holding is a Bordeaux real estate group with several activities: property dealing, property investment company, transactions, investment advice and renovation. The group wanted to bring AI and Notion into its operations.

Role

AI engagement plus AI and Notion training applied to real estate, in Bordeaux. The training was delivered as a subcontractor through ACTIOM.

What was delivered

• Business tools put into production during the AI engagement: client CRM, supplier database, quote-generation agent, connection to French energy performance (DPE) data and Notion dashboards.
• Team training: prompts, Claude Projects and Skills, analysis of real estate documents, Notion to track operations and building works, automations with Claude, Notion and Cowork.

Results

No figures.

The product

SuiviAvis is for shops, tradespeople and restaurants. It analyses their customer reviews and local visibility (Google Maps, social media, directories), then delivers a report with concrete actions.

Role

Design, development and go-to-market.

What was done

• An automated SaaS built with Mistral, n8n and Stripe.
• A careful launch: no ad spend until conversion tracking was in place.

What we take from it

Measure first, invest second. It's the same rule we apply to our clients' campaigns.

The product

Signalum AI helps French-speaking B2B experts build authority. Their videos and podcasts become articles, LinkedIn posts, a newsletter and an FAQ, in their own voice.

Role

Design, development and positioning.

What was done

• A product built with Next.js, Supabase, the Claude API and Stripe.
• A fact-driven repositioning: first launched as CreatorVault for creators, the product was refocused on B2B experts when analysis showed creators were not willing enough to pay.

What we take from it

A good product knows when to change target, if the data says so.